Over recent times the media industry has experienced a revolution with increasingly more services becoming web based and mobile. With the introduction of mobile television technology and IP TV it's changed the way in which people discover information as well as their viewing or listening habits. digital tv news A media broadcast is essentially a message being relayed from a single source to a significant audience - this can be altered and corrupted by other sources once it is published - but readers and viewers have the ultimate control as they decide whether to listen or watch it or not.

Because eventually the consumer takes this choice not only whether to watch a broadcast or not but in addition the best places to view it, broadcast news providers must make their programmes much more compelling and appealing in order to obtain a share of the audience. The web is accessible to people at the office, in their own homes and when out and about so broadcasts are a lot more accessible than they used to be when they were purely delivered through the channels of television and radio.

News broadcasting through the web also motivates more audience participation than other channels as people can leave responses on blogs or in forums linked to that news site. This has made the news more accessible to discussion and possibly giving it a wider audience as people post information of these broadcasts through social networks.

The power of tweeting and re-tweeting and using other social media to enhance news items that people have read or viewed gives considerably more weight to a media broadcast. It pushes these news articles to a greater audience - including people who wouldn't usually visit broadcast news websites throughout the course of their everyday lives.

The web has undoubtedly changed the public presence of the media and ways in which we send and receive communication and it's by no means finished in its transformation of the humble media broadcast.